Search Engine Optimisation (SEO) | Darlington & York
Search Engine Optimisation (SEO) | Darlington & York
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Search Engine Optimisation (SEO)

Fine-tuned for success.

SEO IN DARLINGTON & YORK

Part art and part science, SEO is the hidden hand in online marketing.

WHAT IS SEO?

For those unfamiliar with the subject, SEO can seem like a bit of a minefield – and rightly so! With murmurs of pandas, penguins and hummingbirds bouncing around SEO forums, it’s bound to get confusing. What do all of these animal references mean? Surely they belong in the zoo instead of controlling how well my website performs, right? We hear you!

To put it simply, search engine optimisation (or SEO for ease) refers to the practice of making sure your website is at the top of its game for ranking in search engine results and increasing your traffic by driving your target audience to your website.

SEO Graphic

HOW DOES IT WORK?

Major search engines including the likes of Google, Bing and even Yahoo regularly scan your website, so that when someone performs a web search, your site appears in the results pages (hopefully).

Anyone searching for SEO soon discovers the phrases ‘black hat’ and ‘white hat.’ In a nutshell, they refer to deceptive and honest techniques used to achieve SEO results. Thankfully, we only ever use approved and honest methods to ensure the stability of your position in the SERPs, and we’ll never falsely imply your page is about Lady Gaga in an attempt to drive more traffic to it. And, our in-depth knowledge and experience assures a steady stream of visitors to your site at all times.

Month on month, the techniques that succeed in SEO change, and we are always developing our core SEO strategy to help optimise your website to perform to its full potential. We don’t believe in outdated methods of keyword jamming, low-quality link-building etc. We thrive on top quality content, technical excellence and a brilliant user experience.

SO CAN I JUST ‘DO SEO’ ONCE AND RANK AT THE TOP?

Unfortunately not. As frustrating as it is, rankings can take weeks and even months of ongoing hard work and dedication to achieve. SEO requires a lot of time, effort, patience and most importantly – expertise!

HOW DO WE DO SEO?

The concept of SEO can be difficult to grasp, but it’s better to be completely ignorant and leave it to the experts, than implement a little bit of knowledge and do it yourself.

It’s important to bear in mind that rankings are only a very minor stepping stone to achieving SEO success. It’s easy to focus solely on rankings, as many people believe that this is the best way to measure the success of an SEO campaign. At Geonet, we focus strategies and campaigns on not only improving your rankings, but driving relevant traffic to your website and boosting the awareness of your brand!

All of our digital marketing strategies are tailored to our clients’ individual requirements, and include a mixture of search engine optimisation and social media marketing. Since SEO and social media go hand in hand, it is vital to combine the two to boost your digital presence!

With SEO clients in Darlington, York and even further afield, we have a wealth of experience in creating and implementing local, national and even international digital marketing campaigns, so rest assured you can leave the progression of your website in the capable hands of our digital marketing team!

We like our clients to be involved every step of the way, and we know that nobody knows your business better than you, so we always welcome new ideas for helping boost your business. We’ll also educate you on SEO in the process – after all you wouldn’t want to invest in something you don’t understand! And what’s more? You’ll receive in depth monthly reports clearly showing the progression of your website, so you’re never kept in the dark.

Geonet SEO Strategy

WHAT DO OUR HAPPY SEO CUSTOMERS SAY?

“Following just ONE month’s SEO with Geonet I am absolutely delighted with the results that they have achieved. Even in this early stage, our average ranking position has jumped from page 5 to page 2, our average local rankings are on page 1 and our unique visitors have increased by 66%. I finally have a report that I’m happy to send to the board of Directors. Thank you so much for all of your hard work!”

 

National Engineering and Manufacturing Client.

“We have been working with Geonet for almost 4 years now, we find them a professional, pleasant company to work with. We also have our SEO programme with Geonet and we get monthly reports showing our progress. More recently, we have had help with informative blogs for the website, which we really appreciate. Becca is our main contact and is always very good to deal with. We hope to continue our partnership!”

 

North East Automotive Centre

THE CURRENT STATE OF PLAY

Currently, Google (the big G) processes about 90% of all internet searches, and as such, is at the core of our day-to-day thinking! That’s not to ignore the other 10%, but results on Google tends to bring results on other platforms. By delivering sharp, relevant, and interesting content that’s properly-presented and rich in keywords, you can enjoy a healthy flow of traffic – and sales.

91%

Google

4%

Bing

3%

Yahoo

2%

Ask

WANT TO BOOST YOUR DIGITAL PRESENCE? GET IN TOUCH!

 

At Geonet we offer a variety of digital marketing services to help you bop to the Google top, drive more traffic to your website and get your brand heard of! Speak to our digital marketing team about how we can help you create a digital strategy, and get your FREE website audit! Give us a shout on 01325 361729, or drop us a line at marketing@geonetsolutions.co.uk.