MOBILE APP DEVELOPMENT
DARLINGTON & YORK
Mobile applications for businesses are a great way to make yourselves more available to your customer. Mobile app development is needed so that you are available to your customers at all times. The ‘Locket’ smartphone app gathered data from approximately 150,000 Android users, to determine how many times daily we check our mobile devices. The result was a shocking (yet believable!) 110 times over a 12 hour period. This works out as once every 6 to 7 minutes.
By making yourself available to your customer 24/7 through mobile app creation, you give yourself a chance every 6 to 7 minutes to be seen by your target audience. Consumers react well to mobile applications for the following reason: accessibility. It’s not logistic to carry around a desktop or laptop everywhere, and sometimes even the best of responsive websites can be a bit fiddly due to the amount of content on the website. With a perfectly developed mobile app, you offer your consumers the exact information they need, all in one place and easy to access and navigate whilst on the go.
It’s been documented that although conversion rate is still slightly lower for websites accessed on mobile devices (3.05% as compared to 5.39% on desktop), a larger chunk of views come from mobile. This can often be due to the fiddly nature of viewing a website online on a small screen, typing in log in details, payment details and so forth. Mobile apps are simplified, offer purely the information needed and allow users to navigate with ease. The more user friendly you can make your business, the more successful it is likely to be. Can you afford to overlook this trend?
Our goal is to capitalise on this with mobile app development, and ensure that it is even easier for users to complete an event. For example: online, customers need to login and enter payment details – using a mobile app, your customer can be automatically logged in, with payment details stored.
Geonet Solutions are experienced developers of mobile apps specialising in iOS application development, Android app development and Windows Phone app development.
The development team use an industry leading mobile app development tool to develop multi platform apps for enterprise, called Xamarin. This allows our mobile app developers to deploy flawless multi platform bespoke applications for our clients to allow their business more reach, instantaneous access, next level customer service and allow transaction capability for eCommerce websites.
If you are looking to expand your online business we’d love to have a chat about which aspects of mobile software development you are interested in for your company. And don’t worry about complex projects, or throwing in a challenge. The team love those!
of UK phones are smartphones.
of retail sales come from smartphones.
of all internet traffic is mobile.
of travel-related searches come from a mobile.