Search Engine Optimisation (SEO) is an ever-evolving service, and SEO best practice has changed drastically over the past decade. However, even though Google changes its expectations on a regular basis, its core principle remains the same; to deliver the most relevant search results to its users.
With this in mind, Geonet only use the latest SEO practices and white-hat techniques to boost your website’s visibility in the search results, and drive the most relevant traffic to your site by targeting the right search terms. The more relevant your traffic, the higher your conversion rate!
The power of social media is often underestimated, and many business owners feel that their time is better off spent elsewhere, but if you want to build an online presence then you need to be active on social media! Here’s just a few reasons that your business should be using social media:
Pay Per Click ads are the sponsored links that appear at the top and bottom of search results pages. Paid ads are a good way to gain instant visibility and traffic, and can be tailored to the searcher’s query. The more specific the adverts are to the searcher’s query, the more relevant the ads are. Meaning clicks and traffic are of higher quality, ultimately increasing your conversion rate.
By using PPC re-marketing, we can ensure that your ads appear for users that have previously visited your website. This is useful for reconnecting with previous visitors and who have already visited your site allowing you to reconnect with them and engrain your brand in their brain!
Generate a buzz and excite your audience through the power of email marketing! An email newsletter is a powerful tool for maintaining relationships with your customers and audience, by continuously connecting with them, and sending subtle reminders of your brand.
Email marketing allows you to share news and promote events, special offers, products and services, while driving traffic to your website and social channels. Geonet can help you keep in touch with your customers and prospects with weekly, monthly, quarterly – or however often you require! – mailshots, from design right through to deployment.
When we say, “content is king”, we really do mean it! Having original content with a unique voice makes your website more search engine friendly, and increases your website’s chances of better visibility and more traffic. Great content also helps to engage your audience and encourage social shares.
At Geonet, we write user and search engine friendly content, written with your target market in mind. This can be for new website landing pages, press releases, guest blogs or whatever else we deem relevant and beneficial to your digital marketing strategy.
Have you ever landed on a website and gone to have a good nosey at their blog and found that the latest post was back in June 2015? Not a great start, is it? Keep your website fresh and engaging with a regular blog which also contributes to your SEO by continuously updating your site content.
Blogging allows you to showcase your knowledge and expertise, and offer advice and guidance to your readers, by writing interesting content that can stimulate the reader’s mind. A well written, original blog post can also encourage shares and engagement on social media. Not got the time or resources to write this yourself every month? That’s where we step in! Whether it’s one a month or three a week, we can tailor your package accordingly.
Five reasons that you should be using video as part of your marketing strategy:
Videos give you an edge over your competitors – If you’re not using video as part of your marketing strategy, you could be losing business to those who do!
Social media ads are the sponsored adverts that appear in your followers’ news feeds. Social ads allow you to enhance your online presence, and boost social profiles to increase your online following.
Reach a more specific audience by using targeted ads, and increase the reach of your posts to encourage better user engagement. The type of ad you choose completely depends on your objectives; whether you want to increase attendance to your events, generate leads or send people to your website, there is a social ad that will work for your business.
Not sure if you have the time or expertise to create and manage social ads? Just ask us to bolt them onto your digital marketing strategy!
AVERAGE TRAFFIC INCREASE
INCREASE IN SITE ENQUIRIES
INCREASE IN SOCIAL REACH
PAID TRAFFIC INCREASE