Following the continued success of the unique British fashion brand, both online and offline via their high street boutique in Guisborough, the Rag & Doll team underwent an exciting transformation with new team additions and a refreshed brand. There was no better time than this to redevelop the website into a fully-fledged online shop to sell the client’s gorgeous ranges of handmade garments, footwear and accessories.
The new site showcases a luxurious and contemporary front-end visual, displaying a balance between eye-catching product imagery and engaging content, with a looping on-shoot video greeting users as soon as they land on the homepage. Live social media feeds and social sharing icons throughout the site encourage users to engage with the luxury fashion brand across a variety of platforms, and New Arrivals areas promote the latest additions to the bespoke collection.
In addition to the seamless eCommerce functionality, from handy product variant options to discount codes and wish lists, key features of the new site include an engaging #RDStyle page with Instagram integration to showcase real-life customers and link straight to the products they’re wearing, and a World of R&D area including a showreel, meet the team, news cuttings, latest blogs and more.
Check out the stunning new collection here: http://www.raganddoll.co.uk/
We have really enjoyed working with the team at Geonet Solutions and wouldn’t ever have considered anyone else! They understood our vision from the get go. From concept to design they have continually helped with design ideas and features to improve our website. They have gone above and beyond to always keep us up to date with the process and to ensure every stage is perfect. We are so in love with our website and highly recommend the company – the team are so lovely and so easy to talk to.
Love Jessica xx
Jessica Tate, Co-Owner