Had-Fab Ltd is the UK leader in the design and fabrication of steel and aluminium structures. With a long history in the power, transmission and distribution sector the company are specialists in the manufacturing of transmission towers, substation support structures and access platforms.
David France of Had-Fab initially met with the team at Geonet as he felt his web presence had become outdated, difficult to manage and not fully optimised for SEO and mobile devices. In order to bring the site up to speed, we recommended a full redesign on a more modern and accessible web platform, in order to take Had-Fab’s current web presence to the next level with a new website that is a contemporary, professional and extremely easy to manage, as well as fluidly responsive on a range of devices and completely search engine friendly.
We quickly determined that Had-Fab wanted to create something that was different and would stand them out from the crowd, with a modern and entirely bespoke design, that would instantly engage site visitors with a stunning welcome video banner, that not only showcases the range of services that Had-Fab have to offer, but also entices users to explore the site further.
The introduction of a new web presence presented a great opportunity to also refresh Had-Fab’s branding, copy, photography and film content to ensure every single element of the new site was delivered inline with the end high quality vision and looked after by the appropriate expert in our team. The striking new site therefore holds a perfect balance between strong visuals with eye-catching imagery, engaging web loops and animations, and written content that is both highly informative and thoroughly optimised. The refreshed logo design sets the cornerstone for Had-Fab’s updated brand identity, which is fluidly represented throughout the new site as well as redesigned brochures, flyers and other key marketing collateral.
It wasn’t only essential for the new site to look fantastic, it was also vital that functionality and accessibility from a back-end perspective were also seamless and brought up to speed. The platform therefore needed to be powered by a powerful Content Management System that would enable staff at Had-Fab to easily login and update the website at any time with dynamic features that make the management of site content – from case studies to careers – a walk in the park! Had-Fab also needed the site to facilitate a more up-to-date Client Portal area that their customers could easily access from the website’s main menu to login and view updates on their respective project’s progress.
And we didn’t stop there! We are big believers in working with all of our clients following site launch to ensure their new platform is kept up-to-date and performing better and better as time moves on. To support the success of the new site moving forward, we are working with the client on a tailored digital marketing strategy to ensure that Had-Fab achieve strong visibility across all major search engines and social media platforms.
But don’t just take our word for it!
“Geonet have transformed Had-Fab Ltd existing website which was extremely outdated. The team at Geonet are extremely helpful and tech savvy with the latest digital marketing and web development knowledge. Jonny who was my main point of contact, was exceptionally helpful with any enquiries that I had throughout the whole process. Ben and Chris were also very helpful in website design and content. We are now looking forward to implementing a digital marketing strategy with Geonet. We will also be recommending Geonet to other companies.”
Rebecca Ramage, Marketing at Had-Fab Ltd.
Check out the website here: www.hadfab.co.uk