FPE Seals is a leading global manufacturer and distributor of sealing projects, including hydraulic seals, seal kits, cylinder parts and much more.
FPE Seals approached the team at Geonet with the need for a bespoke, user-centred web design to fully showcase their wide range of seal products and introduce online sales via a seamlessly integrated web-store.
Over time, the original website had grown to become outdated. The site wasn’t fully optimised for both users and search engines, and also lacked the ability for customers to purchase online. We met the team at FPE to discuss all of their discuss their new website project including everything they needed the new website to facilitate within one, all-encompassing platform.
The client required a complex and completely bespoke solution that would seamlessly communicate with their existing third-party product database, making the process of updating site inventory a simple and intuitive process. The new site also needed to allow customers the ability to purchase FPE’s products securely online without the need to visit a separate web-store.
The Geonet Solution
It was clear from the client’s fairly bespoke project requirements that this was a perfect fit for Geonet’s tailored approach. The new site received a completely bespoke design tailored to the client’s preferences as well as the user-experience and user-journey requirements of the website. Each page was carefully mapped out based on the end-goal, ensuring all site visitors landing on any section of the site would be guided on a seamless and enjoyable journey to find what they were looking for without any delay.
The new design was seamlessly integrated with a completely bespoke back-end system, that gives complete control of the online stock control to FPE’s team. The brand new website mirrors FPE’s third-party stock system, giving complete control to online and physical stock, and seamlessly linking FPE’s product database to this new, state-of-the-art web-store.
To accompany the fully redesigned and redeveloped website, Geonet’s marketing team were also on hand to assist with the creation of onsite content and copywriting optimisation.
Created entirely using our very own GeoCMS, we’ve been delighted to supply the client with a clean and easy to use back-end management system, that is completely tailored to the business’ more complex needs and also future-proof for ongoing developments to ensure the system grows inline with business demands.
Check it out!