Advanced Handling & Storage Ltd is one of the UK’s leading suppliers of both new and second hand factory and warehouse pallet racking systems, pallet racking accessories, shelving, mezzanine floors, cantilever racking, mesh decks and safety barriers.
Advanced Handling previously had two separate website solutions to target new products and second hand products individually, but this was causing issues with duplicate content, was confusing for some websites visitors and the client was noticing a negative effect on their rankings.
Geonet redesigned the website, bringing the new and used products together onto one, all-encompassing platform that catered for all users, whatever they were looking for. The responsive design works fluidly across all desktop, mobile and tablet devices and features continuous calls to action to encourage users to browse further or get in touch.
The new site was built on the open-source WordPress platform, providing Advanced Handling with full access to edit and manage site content themselves moving forward, enabling the website to expand inline the continuously growing company.
Key features include integrated blog/news area, a bespoke finance calculator facility, newsletter signup, ticker feeds, social media integration, multi enquiry form setup and live chat integration. Geonet also assisted with copywriting to ensure all content was fully optimised and search engine friendly, and logo development to bring the brand up to date with the client’s blue and orange core colour scheme.
Check it out here: https://advanced-handling.co.uk/