28 Apr How to build an amazing website
Websites are funny things.
The more people get involved, the higher the chances of your website missing its point entirely. Sometimes this can involve showing it to family and friends during design, or perhaps trying to get the best possible site by sharing it with someone you know who works in design or development whilst it’s being built.
The reality is that everyone will have different opinions on what your website should do. Some may not even think of that; perhaps they’ve just seen a logo that rotates somewhere and enjoyed the gimmick. Therefore, your site must have one.
But let’s face it, there’s no one knows your company or endeavour quite like you do.
The most vital stage of any website is right at the inception, and in truth it carries on right the way through. It’s an old adage, but having your eyes on the prize really is the difference between a great website, and a jumbled mess.
Right from the start, you need to figure out exactly what the purpose of your website is. It might be to inform, to sell, or simply entertain. Whatever you choose, that needs to be at the forefront of your mind from the wireframes right through to the finished product. Constantly ask yourself, does the website do what I want? Does it provide the user with the right experience? If your core aim is to sell a product, but it takes seven or eight clicks through information, infographics and videos to get to the sell page, then you’ve probably made the process too difficult (even if you have pretty awesome information and media!) If your core aim is to inform, make sure that information is easy to read and not let down by colours that aren’t easy to read (even if they look ‘pretty’). And if you want to entertain, you need to make sure you put the right amount of content on there, and not bore people with only one video (or hundreds, and lose them once they get lost!)
Keeping the end user’s experience and your core vision at the forefront of your thoughts, and letting that govern every stage of the process will ensure you end up with a really strong website.
Oh, and a word of advice: just because your grandfather’s favourite website features explosions trailing around after the mouse doesn’t mean that you should stick that on your website. Find professionals or individuals whose opinions can be evidenced and you trust, and work with them.
Too many cooks really can spoil the broth.
On a side note, the preparation of a broth is quite a good analogy for building a website, but we’ll leave that for another day.