16 Jun How SEO and Social Media Go Hand in Hand
SEO Back in the Early days
Think SEO is all about optimising your website to get good keyword rankings and social media is all about promoting your products and services? Sadly, it’s not that easy! Years and years ago when SEO was just a tot and not many people really knew what it was, keyword marketing was common SEO practice. Cramming as many keywords into your website as possible to appear in search results for that keyword and improving search engine visibility was at the pinnacle of webmasters priorities. Link building was based on quantity rather than quality and getting as many links pointing to your site as possible, regardless of how relevant or authoritative the link was.
Social media marketing wasn’t born until about a decade ago. It wasn’t really until the likes of Facebook, Twitter and LinkedIn exploded onto the world wide web, that businesses started to realise their online potential.
Ten years ago, social media marketing and search engine optimisation were two very different things. Fast forward to 2015, and the search giant Google has really got its act together and loves to keep us webmasters on our toes!
So how did SEO and social media merge into one big marketing strategy?
In a nutshell, SEO and social media work together to achieve one thing: relevant search results and content for your audience.
Natural link building
All Google really wants is to give you to best search results based on what you’re looking for and therefore improve user experience. They do this by pushing high quality websites with relevant content to the top of search engine results pages (SERPs). That means link farming and spammy directories are a huge no-no!
Ever noticed tweets and Twitter profiles in search results? That’s because nowadays, Google use Twitter to find relevant content for your site. Even though social links don’t carry any link juice, if they are shared enough times, this is natural link building, whether that’s a Facebook share, a retweet or repin, Google love it!
Have a read of this blog post by Marketing Land, 18 top social media sharing tips!
Social media doesn’t just contribute to SEO efforts, it’s a necessity to any successful marketing strategy. It’s a known fact that people trust big brands, and there’s no exception when it comes to search engines. Having an active online presence helps increase your brand awareness.
Social referral traffic
We believe that monitoring traffic is one of the most effective ways of measuring how well your website is performing in terms of SEO. After all, what use is ranking number one for a keyword if no one is searching for it or visiting your website? Google no longer give out their search volumes, so we can never know for sure how efficient a keyword is, but if your traffic is improving month on month, that’s a clear indication your SEO is moving in the right direction.
Social media is a great way of getting traffic to your website, especially if your products are ‘impulse’ buy products. One snappy tweet or Facebook post, or an eye catching Instagram shot, can drive potential customers to your website. Even if they don’t buy that particular product there and then, they could return at a later date or purchase a different product on your website. An interesting, engaging social media presence makes a business memorable, so the next time a customer is looking for your product or service, you will be the first company to spring to mind!
Through careful research, you can market your social content to specific, targeted audiences. Where do visitors land on your website and how do they move through the website when they get there? We can use all of this information to create engaging, relevant content both onsite and through social channels.
So what can you do to make it work for you?
The answer is simple! Create interesting and engaging content that will spark up conversations left, right and centre and combine that with a well designed, innovative website that ticks all of the Google boxes.
Need a helping hand from the professionals? Speak to Geonet about how we can help you create a successful digital marketing strategy on 01325 361 729 or firstname.lastname@example.org. We’d love to hear from you!