18 Oct Make Sure You Website Is Ready For The Festive Season
Holidays are coming, holidays are coming… to say that October has really snuck up on the GeoBots is an understatement and we are sure that the upcoming festive season will soon be here. At Geonet we like to go “all in” around the festive season. The tree goes up, we get the Christmas playlist on Spotify on repeat, we have Christmas Jumper Day and our office Christmas Party. But what should you be doing to make sure your website is ready for the festive period? Regardless of your market, the festive period can open up new sales avenues that you should always explore.
The first thing you should explore, especially if you are an online retailer, is your website speed. The busy festive period will see your website bombarded with traffic and you don’t want all these potential customers visiting a website that is slow to respond. It’s reported that even a 1-second delay on a website could leave to a 7% reduction in conversions. If you’re finding your website to be a little sluggish, the team at Geonet Solutions will be able to come up with a solution to make sure that your customers aren’t clicking on your competition.
There’s no better feeling than seeing a beautiful winter wonderland scene on the High Street. Retailers can go all out around Christmas time, window displays are there to attract shoppers in. Why should your website and social media platforms be any different? With a little bit of graphic design work and template edits on your website, you can turn it into an online winter wonderland.
If a potential customer does visit your website and for whatever reason clicks off your site, don’t worry, you’ve not lost that customer completely. Working with the Digital Marketing team at Geonet Solutions we can add remarketing to your website and PPC campaigns to make sure that any lost business can be advertised to at a later point. You never know, a little reminder about your website might get a user over the line to purchase.
Finally, we would recommend a planned festive content strategy to support your website’s festive promotional push, making sure that your followers are kept up-to-date with the most recent product offers and news.
Is your website and digital presence ready for the busiest time of the year? If you’ve read this blog and think that you might need some assistance in getting your digital marketing and website ready for Christmas, drop the GeoBots an email and we’ll be more than happy to help!