05 Jun Apple Vs Google: Battling For The Same Goal
At its annual WWDC this week, Apple unveiled iOS8 and OSX Yosemite, the latest editions of its hugely popular mobile and desktop operating systems respectively.
Google are expected to announce Android 4.5 – reportedly entitled Lollipop – as a successor to 4.4 KitKat imminently.
The latest set of releases closely timed are just the latest stage in the battle between the two tech giants for mobile operating system dominance. And while Apple maintains a desktop and laptop hardware dominance that is not presently under threat from Google, the search engine giant’s share of the mobile OS market continues to grow, along with many business ventures and interests that are outside of Apple’s business scope. See their recent acquisition of a high-altitude UAV for evidence of just that. (Or browse the rather frightening full list.)
And whilst these two companies are fiercely competing not just against each other, but other tech giants such as Samsung and Microsoft, this growth and innovation is growing with at an ever-increasing pace. Unconvinced? Here’s the top-range mobiles just 3,650 days ago.
All of this growth is fuelled by one thing: consumer demand. And despite the lawsuits and the rhetoric, all of the companies are trying to do the same thing: make life easier, through technology, for the customer.
We are in the midst of probably the largest technological revolution in history. Larger than the DotCom bubble, the arrival of the touch screen, even the birth of the computer itself. Technological innovation is happening in so many areas simultaneously at this moment, it is extremely difficult to keep up.
For instance, mobile phones now have all the hardware and computing power of desktop computers just a few years ago. Companies like Amazon are investing in remote delivery of products using drones. Virgin are investing in space travel. Google are building a self-driving car for our roads. Computing is moving into the cloud, and data is becoming ever more accessible. We can augment our reality with internet-connected glass headseats that receive text message and can tweet for us. We can watch films, television or the news live, in high definition, whilst walking down the street. The list goes on, and on. Make no mistake, the rate of change and development has never been faster.
In a way, much of this ties into search engine optimisation and the work that we at Geonet Solutions do every day. With Google, along with all the other companies above, are striving to make life simpler. Yet, the mentality seems to exist that Google strives to make it more difficult to build a website to perform well on Google. That there are more tricks you have to play to trick Google, and that we have to get sneakier. This is all based on black-hat SEO techniques, and antiquated methods that existed in the 90s where it was possible to dupe Google with keyword cramming and other unscrupulous techniques. Much like its hardware and software, where things are becoming more intuitive – and I think intuitive is the key word – then Google isn’t going to suddenly break from its mentality in other areas to create a superbly complex maze of tricks to pass in order to get your website to move up one place.
The better your website is for the end user in comparison to your competitors will, broadly, be the largest factor in determining how your website ranks on Google and Bing etc.
And like progression and development in the technology field, its taking more and more avenues into consideration. We await the future with interest, and how search becomes increasingly targeted towards platforms and locations.