29 Jul 12 Reasons Your Business Should Be Blogging
If your business doesn’t have a blog in 2015, it’s time you made a move! From ‘how to’ articles to YouTube videos, blogging is one of the most valuable tools for customer engagement and increasing your online presence. Generally speaking, blogs are simple and easy to use. You don’t have to worry about code, HTML or other tech barriers, because most blogs have a ‘what you see is what you get’ (WYSIWYG) editor. So all you have to do is think of something to write about, and let your creative juices flow.
1. Showcase your skills, knowledge and expertise
Do you find yourself answering the same questions and customer concerns over and over again? Address this in your blog. Show your readers you ‘know your stuff’. If you’ve got it, flaunt it!
2. Stay ahead of the game
Be the first to blog about the latest industry news and products. Always be at the forefront of your customers’ minds and don’t let your competitors pip you to the post.
NOTE: Be careful not to give away trade secrets, you never know who could be stalking your blog!
3. Shaping your brand’s perception
When someone mentions your brand name to your customer, what is the first thing that pops into their mind? Is it your logo or brand colours? Or how about Dave in the customer service department who helped them with a query just last week? Perhaps the name rings a bell, but they can’t quite match the name with the logo. This is all about how your brand is perceived by your customers.
One of the ultimate goals of a blog is to be as helpful as possible to your readers. By writing a good quality post, pointing readers in the right direction, and keeping your brand tight in terms of colours and design, you’re helping shape your brand and the way it is perceived.
4. Make it personal
Writing in second person can add a personal touch to your blog. When you write as if you’re talking to the reader, it can make them feel valued. As soon as you dip into that second person perspective, the reader becomes more involved and engaged.
5. Create a buzz
If you’re excited about a new product or service, the chances are, your customers will be too. All you have to do is shout about it! Generating a buzz is easy. Start off small and plant a seed in your customer’s mind by letting them know you have some exciting news to share. Drop subtle hints here and there but don’t give away too much. When you finally launch your new product, service or share your big news, blog to your heart’s content.
6. Get a conversation going
At the end of your blog post, ask readers to comment their thoughts and opinions. By allowing people to comment directly on your posts, you can spark captivating conversations and even debates between your customers, that you can get involved in too. Your readers could be potential customers, so make sure you reply to all blog comments!
7. Interact and connect with your customers
A well written, interesting blog that is tailored to the right audience can spark all kinds of conversations. One of the best ways to get your blog out there, is to delve into the world of social media. The right platforms to post on will depend entirely on the nature of your blog and who your target audience is. After all, you wouldn’t stumble across a ‘How To Make Pancakes’ article on LinkedIn, but you would probably find one on Facebook or Twitter.
The beauty of social media is that it’s instant. At the click of a button you can interact and connect with your customers and audience. So by sharing your blog on the right platforms, you can get quick feedback. Both blogs and social media help you build a relationship with your audience.
8. Help and guide your audience
Consider how the reader reached your post. Did they stumble across it on social media or did they type a query into Google? Perhaps they were looking for product reviews, the latest news or even advice. Either way, your blog is where they have landed, so its your job to make sure the post they are reading is as helpful as possible.
Once the reader is on your website, you can then guide them through to other areas of your blog, or even to an external link that you think the reader may find interesting or useful.
9. Company insight
A blog can allow you to tell your brand’s story. Your customers want to learn more about you. Where was the company born? Who are the people behind the brand? What you can offer them and how you can help them? This type of information gives them an insight into your company and helps break down trust barriers.
10. SEO purposes
Blogs help fuel SEO success. Search engine giants Google value high quality content. Blogging is advantageous for SEO as it proves to Google you are continuously updating your website with fresh content.
11. Website traffic
If your content is of value to your readers and customers, the likelihood is they will return to your blog/website again and again. They may also share your posts via social media. One good blog post can have them hooked, so make sure you leave them wanting more!
12. Its fun!
Love what you do? You’ll soon realise that blogging is a fun, enjoyable way to shout about your business, so think of an idea and run with it!
Want to find out more?
Want to blog but simply don’t have enough time? Speak to Geonet about how we can help you build a success blog or digital marketing campaign. Give us a call on 01325 361 729 or pop in for a coffee.