28 Aug 10 ways to improve user experience on your website
1. Loading speed of your site
So you’ve done a little Google search and found a site that catches your eye. You click through and the website takes forever to load. What do you do? Do you sit there for five minutes and wait for the page to load, or do you think, “forget it” and go elsewhere? If you’re on the same wavelength as many other web users, and expect search results instantaneously, it’s likely you’ll take your query elsewhere.
Google also take loading time into consideration when ranking your website since it helps to improve user experience. Not already lightning speed? Pick up the pace!
Top tip: Regularly test the loading speed of your website. Pingdom is a great tool to use.
2. Responsive web design
It’s no secret that in order to rank in mobile search results, your website must be responsive. Or in other words, your site needs to be mobile friendly! On April 21st, Google updated their algorithm. This update was dubbed “Mobilegeddon” by webmasters.
Not only is responsive design a crucial ranking factor, it is also critical for improving user experience. Your website should be just as easy to use on a mobile device as it is on a desktop. We’re afraid tiny text and cluttered pages just won’t cut it.
3. Fresh design and easy navigation
Visitors will judge your website on face value, so you have about 5 seconds to make a good first impression. Its vital that your design is fresh, clean and suitable for your target market, and your menus should be easy to navigate. The world of web is instant, and that is what your visitors expect. So a potential customer won’t be thrilled if they can’t find what they’re looking for quickly and efficiently.
Top tip: Know what’s hot and what’s not. A shabby website won’t convert.
4. Avoid nuisance pop ups and adverts
Did you know that Google use bounce rate as a ranking factor? It’s a known fact that website pop ups increase bounce rates. The odd pop up is acceptable if you’re looking to increase revenue and sales leads, but they can easily become a nuisance.
Top tip: If you really must use a pop up, use it sparingly, like this voucher code below!
5. Use “sticky” content
When we use the term “sticky”, we are referring to media content such as images and videos on your website. We call it “sticky” content because it encourages visitors to spend more time on your site. After all, it is easier to sit back and watch a video, than read a 500 word document, right?
Did you know, Google also consider the time spent on site as a ranking factor?
Note: This type of content is also more likely to gain social shares and more engagement.
6. Link out to useful content
Cross link content from other sources that are related to your article, website or industry. Not only is this a link building technique used by webmasters, but it provides even more relevant results for your visitors. The more helpful you are, you improve user experience, therefore the greater the likelihood of your visitors returning.
7. Specific, purpose built pages
For example, if your business is located in a big city centre or large scale industrial estate, it may be difficult to find you. A simple ‘Find Us’ page with an integrated Google Maps feature could be beneficial to your customers.
8. Social signals
Social media signals help promote trust in your brand and company. From social buttons to your company’s online profiles, to social feeds and share buttons. These all encourage engagement.
Note: When it comes to Google, social signals are used as a ranking factor.
9. Calls to action
Be contactable and accessible at all times. Calls to action (CTA) are essential for converting your website traffic into business. Contact information such as phone numbers and email addresses are your CTA bare necessities. If you really want your potential customers to reach out to you, why not add a live help chat widget or request a call back form?
10. Add a human element
It’s a known fact that people buy from people, so add some human element to your website. A ‘Meet The Team’ page is a great way to put a face behind your brand. Of course, the formality of the page is entirely up to you. Keep it strictly professional or funky and personalised, the ball is in your court!
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Need help improving the user experience of your website? Talk to the professionals at Geonet. Give us a call on 01325 361729 or contact us. We’d love to help!