User Experience / UX Design is a discipline that is a framework. It is far too complex to cover on this single page, without having you reaching for the aspirin or requiring a five minute break to gather your thoughts.
What User Experience Design really means is that nothing is left to chance. Good practices are used throughout. To be put it more bluntly nobody sits down and designs what springs to mind – processes are adhered to and you get our A game.
Some would suggest UX Design has its roots in the early 1940s, other 1990s, but in reality it is a bringing together of different design disciplines from many eras, sprinkled with common sense to create a finished design that truly 'works'.
Now UX design is a complex subject, so let's break it down further and provide some useful insight for you to ponder.
Website design has matured considerable over the years. Gone are the days of animated dogs chasing their tales, flashing banners and a patchwork of design ideas that don't belong together. Yet some web designers will make your visitors feel as if they are chasing their 'tales', provide a confusing user experience and have different visual elements that were probably 'lifted' from elsewhere.
For instance there is a massive difference between a website that looks good, and one that actually fulfils a role. It doesn't take much skill to put together a simply web design. It does however take experience and skill to put together a web design that actually is 'fit for purpose'.
Anyone can grab a theme they like the look of and slap it onto a website. Most people, including many web designers fail to consider visitor accessibility, branding, usability, platforms and other important considerations. From the drawing board to implementation there is a lot of work to be done. You can't just skip a step or two.
You need a firm who can take your branding, your product or service and present your offering in a respectable manner to as wide an audience as possible.
When a person lands on your website, it might not be the home page. You need to have a website that enables the visitor to as seamlessly as possible interact with your website, increase the chance of accomplishing your objectives and all from different starting points across your site.
If a person is surfing your website from a train via their mobile phone, and another accessing it via a desktop computer you need to provide a smooth website experience regardless of technologies where possible.
If you would like discuss this or any other services Geonet provide please call (01325) 361729