"Our search engine optimisation techniques and software tools have been honed in over a decade of commercial online marketing for major UK brand names."
Our search engine marketing strategies, combined with experienced SEO techniques and unique toolset, continue to produce millions of pounds of on-line revenues for clients.
Contrary to popular belief, effective search engine optimisation is as much about traditional marketing principles, consumer psychology and linguistics, as it is about technology. SEO is also and extremely fast moving target, requiring continuous monitoring and development to keep pace with the evolving habits of users.
The most common problems associated with poorly performing websites were more often than not, created at the build stage and are usually invisible to the untrained observer. Website owners can take months or years to understand why their site isn’t performing and are then faced with the additional challenge of retrospectively fixing the problem.
The explanation is almost always that the site builder included methods which made achieving a technical solution easier for them but which also rendered it less effective in online marketing terms. It is often a simple case of technical teams not taking account of marketing issues within the initial design and development of the site.
Understanding search engine strategies and user habits are key to successful SEO. Over the past decade we have commissioned several pieces of academic research into search engine usage and the results of this have given us a unique insight into the way people use them.
Google, MSN, Yahoo and the others are tasked with delivering relevant webpages to users, as quickly as possible. Achieving and proving the level of relevance search engines require for a top ten place, is therefore very difficult to achieve (otherwise everyone would do it). Like anything worth having, it requires intelligence, planning and hard work but it can be achieved and the goal is worth it!
"Is your website suffering in the search engines?"
OFFER - Free expert analysis on the search engine performance of your company’s website, as well as a comparison with that your main competitors, in a written report.
REPORTING – Our senior search engine consultant would present the results, conclusions and suggested improvements, in person to your sales/marketing manager/director.
Telephone: 01325 361729
