John Howard

Brief

The Howard website differentiates the needs of the three target groups but also has direct access each individual service from the home page.
Visitors to the website will also invited a foruum in which existing clients and prospective customers could post construction-related problems and questions for Howard's experts to answer.

Summary

The challenge of the John Howard UK website was to appeal to their three quite different markets - private, commercial & public sector, whilst cover the extensive range of services offered. They also wanted to engage with customers online.