Brief
The design followed closely the corporate identity established by the parent organisation, thereby maintaining all the brand values. Keyword-rich pages were added covering all the various products and services offered specifically in the Darlington store. Further geographic keywords were then added to cover the surrounding towns and villages who fall into the serviceable catchment area.Summary
Although Prontaprint UK have a corporate website, the Darlington branch of the nationwide quick printing firm wanted to differentiate themselves in their local marketplace. The opportunity to be found in searches using geographic and product-related keyword strings was the key requirement.
