Do you have a blog? What is the point of blogging? This article by Geonet Solutions, a Darlington web design agency will help answer those questions and more.

Not just pushing your message, but engaging.

Web pages are a single sided communication, where you tell people about something, be it a product, service or any number of other topics. Whereas a blog post is not just pushing a message, but often allowing readers to engage via comments. However many people don’t stay the course and fail to keep their blog regularly updated, often due to a lack of comments. Yet just because a blog might be somewhat lacking in received comments, does not mean people are not interested. A good example is a blog post being mentioned on Facebook and / or Twitter, and then receiving comments there, yet none on the actual blog itself.

A blog post can be written to be more engaging though, especially if you invite people to leave feedback. The less formal the content, perhaps the more inclined people will be to leave comments. Regardless of whether a blog attracts comments or not, that shouldn't deter you from writing blog posts.

The marketing benefits of a blog.

Have too many web pages and people will become overwhelmed and possibly not click on your primary pages. Yet have a blog with a few hundred posts and it could help drive traffic to your primary pages. This is because a blog is perceived in a different way, and won't take up numerous menu / navigation places. There is a marked difference between a blog post and a page, plus how you can have the two sitting along-side, complimenting each other.

A blog post that is tailored for search engine optimisation can help drive up relevancy to those pages it links to, bring in search engine traffic and help improve the position of the rest of the website in search engines.

When you are running a promotion you can write a blog post and then share the link via social networks, enabling you to quickly and cheaply, spread the word. That blog post regarding the promotion, even once the promotion is long over, can still be contributing to the website’s search engine placement.

A blog can personalise your business, make it feel less starchy, if written properly and can often help people make a more informed opinion about you due to a the volume of posts and content within a blog, even without picking up the phone or sending you an email. Perhaps therefore even reducing the steps to purchase.

Conclusion

The question of whether an organisation should have a blog was answered a long time ago. It is how you go about setting up the blog, integrating it with your main website and social network that should be a focus, plus how to attract visitors on a regular basis. Your next step should be to contact Geonet Solutions and discuss how we can help you.

Want to setup a blog? Contact Geonet Solutions.