BACKShould I change my website design?
Published on Monday, April 02, 2012 Comment(s): 0
A question many website administrators regularly ask themselves is, ‘should I change my website design?’. This article should help you answer the question.
Answering the tough question of whether you should change your website design, could actually be easier than you imagined. For instance if the design looks outdated, them the answer is obviously yes, but for many it isn’t as clear-cut a decision as that.
Looking at your website statistics can work towards the decision process. For example if you receive a few thousands monthly visitors, but people tend to look at one page and then leave, you might need to tweak or change the website theme. Obviously you might also need to improve your content, but that is another issue entirely.
Another factor is, does your website design make it easy for people to migrate around your site? If you have a logo in the header area, does it link back to the home page if clicked? Do you have a header area that takes up over a quarter of the browser screen, making people scroll to discover key content and links? Both these website design elements might seem minor concerns, but in reality could be hurting your website, increasing bounce rate and lowing visitor times, when they can be easily adjusted by a web designer.
Accessibility is another concern. Having a website design that is disability friendly, isn’t just about complying with disability laws, but also about making life easier for others, and making sure the web design works in different popular browsers, as well as on different platforms such as mobile phones and tablets.
A good website design reflects a brand, gives your site an identity, and encourages people to action on your objectives. Therefore making life easier for the website visitor is important, such as reducing the amount of clicks required to achieve an objective.
There are far more considerations, when it comes to the decision of whether you should change your website design, but we hope we’ve given you much to think about. Your next step should be to call us for a friendly chat, else send us a message to discuss how we can help you.
Geonet Solutions are a skilled and experienced UK web design agency that excels at web development and design. When it comes to changing website themes and templates, we are the UK firm to hire.
Hire our UK web designers, to help you improve your website design.