You might be aware of the Google algorithm changes currently underway. Apparently there is going to be 1.6% of all search engine queries affected, but what exactly will be affected? More importantly how does this change to search engine listings impact you?

Before we begin, let me tell you about Geonet Solutions! Our UK web design agency builds websites that meet client needs. For example we deploy eCommerce websites that meet administrator and website visitor needs, rather than bolting on some lackluster eCommerce store to a website. So whether you require a brand new website built for you, else want help with development and design for an existing website, please get in touch.

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It is no secret that people use all sorts of website marketing techniques, both good and bad to try and move their way up search engine rankings. The techniques are called search engine optimisation. Some search engine optimisation techniques are common sense and should be used by all. Making sure you have keywords in your blog post or page titles for instance. Writing high quality content that has plenty of varied long-tail keywords is another good SEO technique. Even publishing unique articles here and there to provide great content, but also to attract visitors back to your own website, is fine amongst other techniques.

Unfortunately some website owners and SEO teams go overboard. They will keyword stuff a blog post, focusing on the keywords rather than the content. They will publish low quality articles time and time again across the web, negatively impacting the ranking of those sites that allow the publication, as the content isn't unique, and all to gain some links back to their website. They will run blog comment and forum spam campaigns that will litter the internet with thousands of worthless backlinks within days, all to try and give a false sense of popularity for their website.

Google regularly updates their algorithms and the famous 'Panda' update last year, created a shockwave through the website affiliate and advertisement world especially. However many small website owners also got caught up in the changes and found their website slipping in the placements, else disappearing entirely for specific keywords.

Now another update to the algorithm is spreading out across the web, and it means business. This is 'Panda', but with bigger paws and it is about to give some websites a huge slap! Couple this with Google's team of humans also looking at websites and their strategies, and you realise you can't work against Google, but should work to provide Google and visitors with a good reason to visit your website. So what exactly can you do, to help ride out the storm? Is this an opportunity for you to gain higher search engine placement?

To be continued...

Read part two of the article find out more, which will be available on our blog shortly. However if your website needs a new design and / or some development help, such as a better template design or eCommerce system, then please get in contact with us right now. Do not delay your website's development and instead move forward more rapidly, enabling you to better position yourself to benefit from the changes, that are currently occurring in the website marketing world.