BACKBuilding your first website
Published on Saturday, November 05, 2011 Comment(s): 0
Building your first website can be a daunting task. Let's cut to the chase if you have no branding, content creation, design, development or internet marketing experience you should call us, else send a message.
Don't waste countless hours trying to save yourself a bit of money, when an affordable solution is a phone call away. Don't allow yourself to divert your time and energy away from your business.
Should I use an online website builder?
Some people entering the website arena think 'website builders'. Which we hate to inform you is akin to comparing a toy car to a Ferrari, there is no comparison. Sure they both look like cars, but only one will smoothly allow you to get from a to z in style, and the same applies to website builder solutions compared to websites created by a skilled team.
If you avoid website builders, but still have your mind set on putting a website together yourself it still can be problematic. Sure you can take a website theme 'off the shelf', bolt it onto a content management system, write content, edit images and hook on a shopping cart. This takes a novice hours (sometimes weeks), often looks awful, not particular search engine friendly and is actually only the beginning of what is required.
Allow people who have the web design and development experience to put together a solution that 'works' – a solution that is accessible, visual appealing and helps present your offering, rather than hindering visitors.
Can you get my website into Google search?
People ask 'Can you list my website in Google?', which we can. The actual question should be 'Can you help me get onto page 1 of Google for my target audience?'.
Internet marketing is an art and Google isn't the only search engine to consider, though without a strong focus on Google you are going nowhere. Through a mixture of expert search engine optimisation strategies and advertisement spend, your website can be noticed by your target audience.
Google AdWords which is Google's advertisement platform isn't just for the 'big players', and even small businesses with tight budgets can compete. However running a successful Google AdWords campaign takes experience and skill, don't be tempted to dip your toe into the water yourself, as it could prove a costly mistake. Instead allow experts to manage your AdWords campaigns.
Can you create a website that I can update myself?
Another concern of website novices is being able to update the website content themselves, which isn't a problem. People get fixated on the issue and informing someone editing a web page is as easy as editing a document answers the question, but in reality why bother?
If you are new to websites, taking it upon yourself to write the content can be the nail in the coffin even before you really got going. Allow a business who are experts in search engine optimisation, as well as knowing how to write good 'copy', to produce your website content. Allow yourself to focus elsewhere, such as running your business.
The next step?
Call Geonet Solutions today for a friendly chat on 01325 361729, else please use our contact form.