BACKBlogging Tips and Tricks - Part 2
Published on Wednesday, April 11, 2012 Comment(s): 0
In part one we provided plenty of juicy blog tips and tricks, and in part two you will discover even more! However as mentioned in part one, if you are not using the right CMS for your blogging, you should hire us to move your blog to another content management system.
It could be that you have been blogging to drive visitors to your eCommerce section of a website, yet have found your current eCommerce features to be lacking? Whereas we can setup a website that provides both a powerful eCommerce website experience, as well as good blogging tools.
That was just one example, but whatever your requirements, you need to make sure you are using the right blog platform for your needs. So if you require help setting up a new website with a blog or migrating between content management systems, we are the UK web design team to hire!
Hire Geonet Solutions to develop a blog for you.
Back to the blogging tips and tricks...
Schedule posts for important days and times.
The majority of business related blogs slump over the weekend, which creates an opportunity for some, but also tells others that they should be picking their publication times with more care. If you have RSS feed subscribers, then you are competing against other blog RSS feeds for the reader's time, so you want to be clearly visible in their stream. Also when a large percentage of your target audience are looking at their social networks, you don't want to be under a large pile of updates.
So it could be you might want to publish blog posts at 13:00 everyday to catch UK lunchtime traffic and morning Canadian and U.S. visitors. Another example would be to publish Monday and Wednesday mornings when people might not be thinking about the forthcoming weekend yet, and are more focused on work. Obviously when you publish will vary upon your target audience and their location, but a bit of effort working out a schedule for publication, could lead to increased visitor numbers.
Use blog posts to help build a social presence.
How do you grow a Facebook page? What should I tweet about? Social networks need some personal care and attention, but sharing your blog posts links on these networks, can help build links, get your blog mentioned and pull in traffic, as well as helping to put some life into a quiet social network account. Even better you can automate the process using the free service Twitterfeed, which despite its name, also can update Facebook and a few other networks, as well as Twitter for you.
Go against the flow.
Who says you need to have your categories or writer names displayed? Just because it is standard practice, doesn't mean you need to jump onto the bandwagon! Instead of publishing a writer's name, you could edit out that data entirely. In many situations, especially if a commercial blog, it doesn't matter who the writer was, so why list the details? Sometimes less really is more, and if you also edit out other unrequired data, you can present a cleaner blog post.
Also instead of listing the publication day, you could choose just to show the month or no date at all. That way when people visit your blog, they won't be able to judge how recent your content is, which could result in more visitor time on-site.
Revisit old blog posts.
When your blog is established you will notice that some of your once popular blog posts will slip in popularity, mainly due to a lower position in a search engine due to competition. Instead of trying to build more links to those old blog posts, which could land you in hot water with search engines, don't be scared to revisit those old blog posts and update the posts with new content.
A good example would be to add a few web optimised photos to a blog post, accompanied by a few new paragraphs with useful and relevant content, than enriches the blog post. Then once updated, leave the blog post alone for a few months at least and see if a positive change in visitor numbers occurs.
If you require help developing, designing or migrating a blog, then you should contact us. We have years of experience and the skills you require.
Hire our UK web design firm to move your website project forward.