BACKBlogging Tips and Tricks - Part 1
Published on Tuesday, April 10, 2012 Comment(s): 0
This two part article provides blogging tips and tricks, that only a veteran blogger can provide. Some of these tips go against mainstream opinion. Some of the tricks are about using one feature for another purpose, but most importantly it is all about using a blog to meet your requirements, rather than vice versa.
When blogging you need to make sure you are using the right platform, as it really does make a difference to your website's objectives. Content management systems have different strengths and weaknesses. For example if you are blogging to drive traffic through to eCommerce pages, then LemonStand would be a good choice.
Whatever your motivations for blogging, you should work with Geonet Solutions to make sure you are using the right CMS, to power your blog. We can build new websites from scratch, else migrate your website and old blogs to a new platform, that meets your requirements.
Hire our blog development team to setup your website.
Back to the tips and tricks...
Who says you need to publish under your real name?
Let's start the tricks and tips with an obvious tip, which is you don't have to publish using your real name, and instead can opt to use a 'pen name'. With the pressure on to use social networks to promote your content, many people are worried about looking foolish, especially when first starting to blog.
Another reason to use a pen name, is that a topic you wish to blog about, could be outside of your usual field of authority, and perhaps you don't wish to devalue or jeopardise a personal brand.
The reality is that whether blogging for personal or commercial reasons, you don't have to reveal your identity. Sure there could be some SEO and link traffic you might miss out on due to not promoting on established channels, but blogging is important and a great contributor to website growth, and if hiding behind a pen name helps, go for it.
Post with an old publication date from time to time.
Who says you need to publish with the date the blog post first went live? You could be forgiven for scratching your head, thinking why do otherwise, but there are often good reasons.
For example you might be focusing on a specific topic currently on your blog, and pushing a new product or service. Yet perhaps there is content you wish to blog about to attract traffic via search engines, but the content is currently not the message of moment?
We all know how good blogs can be for search engine traffic, so instead of ruining the focus of a current campaign, you could decide to be sneaky and backdate blog posts, so when they go live, they don't weaken a current marketing campaign.
Disable comments on occasion.
Engagement, connections, debate etc..... if you don't want the hassle of dealing with blog comments, and you rather just write, than reply, then by all means turn off comments on your blog.
Many bloggers are not interested in comments, indeed often it creates a spam nightmare, than clogs up a perfectly lovely day. So if you would rather turn the comments off on a blog post or even your whole blog, it is your call. Sure there can be repercussions such as reduced subscribers, as they find they can't respond, but weigh up the pros and cons and remember not all blogs naturally attract replies to posts, but that doesn't necessarily mean those blogs are not serving their purpose.
To be continued...
Don't forget in part two we will provide more blogging tips and tricks, so subscribe to our blog right now, so that you don't miss out. Plus if you require help setting up a website with a blog, else migrating an existing blog to another platform, please get in touch.
Hire our web design agency, to setup the correct blog platform for you.