Thu, 02 Jul 2009 15:22:32 +0100
Keith’s Timber Products’ website exceeded their wildest expectations within twelve months, bringing in 98% of all new business for a single product – garden sheds. “Best investment I have ever made” according to Keith. Many web firms would have accepted his glowing thanks and left it at that.Geo-net’s analysis of the figures however, showed that Keith’s other, often more profitable, products were not attracting many visitors and few web sales had resulted. Geo-net suggested that this clearly presented a further business opportunity. After some keyword research and analysis Keith agreed to have some landing pages added, targeting these profitable niche market products.
Within days of their launch visitors started clicking on the pages focussed on garden rooms, summerhouses, arches and arbours. Return on this further investment looks like being measured in weeks, not months or years and Keith is now looking at using a Google Adwords pay-per-click campaign to increase his market share even further.
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