Fri, 06 Mar 2009 12:32:45 +0000
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Alan Milburn MP has been visiting an innovative new Internet software company which has defied doom-mongers by attracting substantial financial support from private investors, One North East and a UK bank with Government backing from the Small Firms Loan Guarantee Scheme. Even in the teeth of the current economic down-turn, Geo-net are investing in the future by moving into new offices in Darlington and creating additional highly skilled jobs. The firm’s Geo-XPRES software is an easy-to-use webpage construction and management system. It exploits revolutionary SaaS and Cloud Computing principles to very quickly produce high quality websites that work in harmony with Google’s online marketing tools. The software is used by advertising and marketing agencies to rapidly create effective web-based marketing solutions for their clients, who then pay a small monthly fee for the maintenance of those websites on the system. With no up-front license costs, greatly reduced production times and strict quality control over the completed websites, demand is expected to be high from agencies and their clients, all over the world. Recent legislation covering accessibility requires websites to comply with strict technical guidelines which previous production methods were unable to guarantee. According to the Company, Geo-XPRES is unique in offering and maintaining 100% W3C compliance with all legal requirements for accessibility throughout the whole life of the website. Mr Milburn saw a demonstration of how text readers used by visually impaired people are denied access to parts of poorly designed websites. The firm’s software helps prevent the practices which cause this, and that can lead to firms falling foul of Disability Discrimination law. Robin Burton has joined the board of the new Company and with responsibility for software sales. With an extensive background in technology sales his expertise is seen as key to the future success of the product. “This is the most exciting and innovative product of its type on the market today. I learned of its benefits by accident when it was used to create a website for a friend’s business. When I saw the genuine innovation that Geo-XPRES was bringing to this huge global market I enquired about becoming involved in the company. As an investor myself, I’m not at all surprised that we have also received this level of external backing, even in these challenging times”. The cost saving benefits of Geo-XPRES could not have come at a better time for marketing and advertising companies struggling with the current economic climate by striving to increase their business revenues via the internet. Further research and development, as well as software support for Geo-XPRES has also created two skilled technical jobs. Joseph Teo, a graduate in Computer Science from Sunderland University, has joined Geo-net as a programmer. Jonathan Overfield, who has been studying website design at Darlington College, joins the company as a website developer. The product has been developed entirely in Darlington over the past three years and follows-on from earlier success with a software system developed for, and widely used by, the international travel market.
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