IMPRES Content Management System

"Internet Marketing, Publishing & Rapid Editing System."

IMPRES is a software tool for search engine positioning and search engine optimisation that empowers non-technical, marketing personnel to control the on-line presence of one or more business or product groups. IMPRES facilitates the cost-effective and rapid creation, deployment, editing and marketing management of one, or a network of many micro-websites using only word-processing skills.

Rather than have one website the system allows highly targeted micro-sites to be created within the organisation, as they are required.

i.e. Instead of having a 'corner shop' crammed with a confusing array of goods IMPRES offers a unique 'high street window' for each product or location offering.

On-line marketing made easy

Most businesses recognise the benefits of maintaining an on-line presence through a company website. However, few website owners actually have the ability to create, edit and market their own sites. Often they rely on web agencies to do it for them, which means additional costs and, in some cases, endless problems and delays. Crucially, IMPRES also allows pin-point search engineering positioning.

IMPRES is a software tool that allows even non-technical people to manage their own website or sites. In fact, as long as you can type, you can use IMPRES. It also allows you to build an extensive on-line marketing campaign, and maximise your rating on search engines.

IMPRES duplicates an existing website's values to make 'clones' that focus on products and/or locations.

Functions you can understand

IMPRES has all the features you might want your web management software to have, but in such a way that you can understand how they work, and use them for yourself. There are too many features to list here, but here are some examples of what it can do:

Able to add or edit text using only word processing skills.
Able to add or remove images from product brochures and stock lists.
Updates common features such as phone numbers across many pages in a single action.
Can be applied to new or existing pages without affecting their appearance or performance.
Design of the site can be instantly changed without affecting any content already there.
Produces text-rich pages suitable for search engines and to meet Disabilities Act legislation.

IMPRES can offer you even more

Deploys multiple domain names to improve search engine ratings and give either products or services more focus.
Rapidly deploys mini websites or clones to target niche markets.
Allows low cost market testing, either branded or 'white label'.
Produces highly-focused product-based propositions that rank highly in search engines.
Elastic scale of use (and cost) allows strategic deployment to match demand.

Measuring the success of your website

One of the golden rules of marketing is to ensure that your activity is measurable. IMPRES has various in-built tools to give you all the information you need on your site's performance.
Instantly captures and presents valuable market information you can view on-line in a secure password protected area.
Measures unique visitor numbers and locations on a continuous basis.
Shows search engines being used and keywords requested in searches.
Collates visitor information on an individual product/ proposition basis.
Provides an immediate measure of return on investment.
Calendar option provides immediate display of trends.

Is IMPRES right for you?

You may not feel that you need IMPRES to manage your website. However, if your business fits into any of these categories, the chances are that IMPRES could help you to maximise your on-line presence: