Commercial Power of Social Networks

Geo-XPRES Web Academy Courses

Seminars, workshops and e-learning resources to help marketers fully exploit all the capabilities of a their website in online marketing.

1. Understanding the need for search engine optimisation (SEO)

Overview of search engines, how they work and how much difference they can make.

Step-by-step guide to:

Establishing your current SEO position in relation to competitors
Examples of best practice and statistics showing what is achievable
Researching keywords/phrases and placing a commercial value on them
Drafting a strategy for an effective SEO campaign
Monitoring progress and learn from performance statistics

2. Harnessing the commercial power of social networks

Why is there so much talk about social networks - Twitter, Facebook, Bebo etc - amongst the commercial marketing community?

Step-by-step guide to:

Understanding how social media act as a market place
Researching what is happening in your online markets
Drafting a strategy for a social media campaign
Monitoring progress and learn from performance statistics

3. Pay-per-click advertising & Google Adwords

Overview of per-per-click marketing, how its works and how it can be used to gain competitive advantage.

Step-by-step guide to:

Researching your markets
establishing keywords and competitors
Understanding landing pages
devising a trial campaign
monitoring results and ROI
refining and growing campaigns

4. Third-party stores as branded/white label concessions.

Overview of third-party store fronts such as eBay and Amazon and how these can be used to create addition ‘shop windows’ to generate more sales through websites.

Step-by-step guide to:

product and competitor analysis
drafting a strategy
Setting up a trial campaign
monitoring results and ROI
refining and growing campaigns

5. Analysing website Gooogle's analytical tools to build strategies.

Overview of websites statistics and their role in motivating clients and creating selling opportunities.

Step-by-step guide to: